Salma Hayek Pinault has been unveiled as the first ambassador for the Ultherapy Prime treatment, a nonsurgical therapy skin lifting procedure by Merz Aesthetics.

The Mexican actress and producer commented 'Self care is essential. Years on screen have taught me to embrace my journey and seek treatments that enhance my natural beauty. Ultherapy Prime boosts my production of collagen and elastin exactly where I need it, giving me a long-lasting, natural-looking lift. It’s noninvasive, takes only one session and has zero downtime. It is the future of beauty, and that’s why I can’t stop talking about it'.